Achievements of the OKOA campaign



Article series on ivory trade and CITES in Mwananchi, Tanzania Daima and The Guardian newspapers.

Interviews about CITES CoP17 with Clouds TV and Azam TV. Launch of YouTube channel and Instagram.


OKOA campaign invited to attend CITES CoP17 in Johannesburg, South Africa. The campaign hosted a side event at the conference, and performed during the Global March for Elephants and Rhinos in Johannesburg.

Launch of music video "Stop the Ivory Trade".

Article series on ivory trade and CITES in Mwananchi, Tanzania Daima and The Guardian newspapers.


Radio interviews for World Elephant Day with Nuru FM, Country FM, Clouds FM, and TV interview with Alasiri Lounge of Azam TV.


Letter sent to Minister of Natural Resources and Tourism to ask Tanzania to clarify its stance on ivory trade.


Month-long media campaign for destruction of Tanzania’s ivory stockpile, featuring a Facebook “daily countdown” to Kenya’s April 30th Ivory burn, daily Twitter and Facebook posts outlining arguments for destruction of Tanzanian’s ivory stockpile, and a Facebook photo campaign. The campaign's Facebook page reaches 100,000 followers. 

Publication of a second open letter to the President of Tanzania, Dr. John P Magufuli, to request the immediate destruction of Tanzania’s ivory stockpile. The letter was published in Mwananchi newspaper and online, and supported with a large press conference at Habari Maelezo in Dar es Salaam, resulting in coverage in Mwananchi, Tanzania Today, Jamii Forums, Issa Mchuzi Blog, Dar Post


Five radio interviews (Sibuka Radio, Clouds FM Radio, Radio One, Radio Free Africa, East African Radio) and two television interviews (Mlimani TV and ITV)

Continued feature on the popular comedy show Orijino Comedy on TBC1 to raise awareness of the three goals of the OKOA campaign


Two radio interviews (Boma Hai FM, Clouds FM) and 2 television interviews (Super Sport, Clouds TV)

Invited speaker at the Kilimanjaro Marathon in Moshi to raise awareness on the elephant crisis, and argue for the destruction of Tanzanian’s ivory stockpile

Presentation on Tanzania’s’ elephant poaching crisis at the International School of Moshi

Using edutainment to raise awareness about elephant poaching on Tanzania’s best-known entertainment show (Orijino Comedy Show)

Press release demanding serious government action on the continuing poaching crisis following the Maswa poaching incident. The press release called for the immediate start of new anti poaching operation and for the prosecution of ivory traders in pending court cases. 


Series of articles covering the campaign goals published in Mwananchi, Tanzania’s leading Swahili newspaper

OKOA campaign featured in special documentary about the elephant poaching crisis in Eastern and Southern Africa, which aired on NTV Kenya and SABC TV South Africa.



Significant international exposure through National Geographic interview,  which was also published in two Tanzanian newspapers (The Citizen and The Guardian)

Main article feature in December 2015 issue of Femina Hip's magazine, of which 30,000 copies are being distributed to 600 schools across the country

Launch of OKOA campaign song, watch it here!  


Publication of an Open Letter to President Magufuli in Mwananchi newspaper and online signed by over 30 prominent Tanzanian conservationists, scientists, journalists, and business people. The letter was launched at a national press conference resulting in national and international media coverage, and copies were delivered to all the newly elected/re-elected Members of Parliament. Coverage included MwananchiTanzania Today, Africa Geographic, Michuzi Blog, Dar Post, Biz News as well as interviews with Azam TV, ITV, Star TV,  Channel Ten, Sibuka TV, TBC and Agape TV.


Presentation and workshops at Fema Peace festivals in Iringa, Dodoma, Arusha and Shinyanga

Formation of “OKOA Tembo wa Tanzania” clubs at Secondary Schools and 4 Focal Development Colleges (Arusha, Iringa, Mbeya, Shinyanga)


Interviews with Clouds TV and community radios in Morogoro (Ulanga and Pambazuko FM radio)


Media launch of OKOA campaign on World Elephant Day (August 12) with three national and regional radio interviews

Launch of website, Facebook and Twitter

Workshops and presentations at Nane Nane Trade Fair in Arusha, where over 500 people signed the campaign's petition